Lomography

I don't know (yet) if this is a hoax, a cult, or just a joke, but regardless I want to join:

http://www.lomography.com/about/

BB

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Update: Yes, Mia, it's real. I went to Trafalgar Square expecting people singing and dancing and trying to convert me, but there were none. But there was a giant wall of photographs. I must confess I was a bit disappointed, not with the pictures but with the wall. Too much repetition, and but without any fugal or contrapuntal pleasures. Perhaps I was expecting too much. But I'm in touch with a Lola, who is ready to part with hers (after all, cats really don't need Lomos do they?)